• 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.

• Internet Retailer reports that shoppers who viewed video  on Stacks and Stacks product pages were 144% more likely to add to cart than other shoppers. (Internet Retailer, March 2011).

• 52% of consumers report that they are less likely to return a product after viewing a video.

• Visitors who view product videos are 85% more likely to buy than visitors who do not. (Internet Retailer, April 2010)

• Retail site visitors who view video stay two minutes longer on average and are 64% more likely to purchase than other site visitors. (Comscore, August 2010)

• More than three out of five consumers will spend at least two minutes watching a video that educates them about a product they plan to purchase, and 37% will watch three for more than three minutes. (MarketingCharts.com, 2012)

• Cyber Monday video views across the Invodo network were 897% higher than 2010, and Black Friday video views showed a 337% increase. (Website Magazine, December 2011)

• Blog posts incorporating video attract 3 times as many inbound links as blog posts without video. (SEOmoz, October 2009)

• Enterprise search provide Attivio found that pages with video attracted 2-3x as many monthly visitors, doubled time on site, and achieved a 157% increase in organic traffic from search engines. (MarketingSherpa, December 2011)

• Shoeline.com saw a 44% increase in online sales conversions by using videos to showcase their products. “With such positive results on our existing videos, the goal right now is to add video to as many of our products as possible,” says Frank Malsbenden, VP and GM of Vision Retailing Inc., the parent company of Shoeline.com. (Internet Retailer, January 2009)

• Zappos reports a 6% to 30% increase in sales for products with video. (ReelSEO, December 2009)

• Ice.com found that viewers who chose to view video converted at a 400% increase over those who did not. Ice.com also credits video with decreasing returns by 25%. (Internet Retailer, December 2009)

• Online video now accounts for 50% of all mobile traffic and up to 69% of traffic on certain networks. (Bytemobile Mobile Analytics Report, 2012)

Video Brings Online and Offline Together

• In February 2012, smartphones were nearly half (49.7%) of the US mobile market. That’s a 38% increase from February 2011. Smartphone users are increasingly consuming product video as part of their multichannel shopping experience, with 49% of smartphone owners  watching at least one product video during a three-month period. (E-Commerce Times, 2012)

• Nearly 40% of consumers report that videos increase their likelihood of making a purchase on a mobile device. (Adobe Mobile Consumer Survey, 2012)

• By 2014, there will be more mobile Internet users than desktop/laptop users. And 50% of local searches are already done on mobile devices. (Microsoft Tag Mobile Marketing Report, 2011)

• 4 in 10 shoppers visited a store online or in-person as a direct result of watching a video. (ReelSEO, August 2012)

• There were nearly 25 million mobile video viewers at the end of 2010, an increase of 40% over the previous year.77% of mobile video viewers report watching more mobile video than they did one year ago. (eMarketer, 2010)

• 90% of smartphone searches result in an action such as a purchase or a visit to a business. (Google Blog, April 2011)

Video Drives Effective Email Marketing

• Video in email marketing has been shown to increase click-through rates by over 96%. In response, the number of marketers planning to use video in email campaigns has increased 5x since the beginning of 2009. (Implix 2010 Email Marketing Trends Survey)

• A recent study by a major analyst firm showed that video increased email click-through rates 2x-3x.(Bronto, 2010)

• In tests, marketing automation provider Eloqua found that video in an introductory email campaign led to a 75% reduction in subscriber opt-outs. (Eloqua, 2010)

• In one campaign including video in an email campaign drove a 51% increase in subscriber-to-lead conversion. (Blue Sky Factory Webinar, 2010)

Consumers Use and Trust Online Video

• YouTube’s Vice President of Global Content Robert Kyncl said that video would soon be 90% of Internet traffic.(Forbes, 2012)

• Affluent consumers prefer video and search to other digital advertising formats, as 41% of affluent online shoppers reported to eMarketer that they took an action after seeing one of these two ad formats. (eMarketer, August 2011)

• In December of 2010, 88.6 million people watched online video on an average day in, up 32 percent from December 2009. The average American spent more than 14 hours watching online video in December, up 12 percent over the previous year and streamed a record 201 videos, an 8 percent increase.(Comscore, February 2011)

• Forbes Insight found that 59% of senior executives prefer to watch video instead of reading text, if both are available on the same page. 80% of executives are watching more online video today than they were a year ago. (Forbes Insight, December 2010)

• Over 90% of shoppers surveyed found video useful in making purchase decisions, according to a study of Swimwear Boutique  customers. (Internet Retailer, October 2010)

• 96% of online shoppers watch online video. (Comscore, August 2010)

• According to Cisco, video will increase from 30% of Internet traffic to 90% of Internet traffic by 2013. (Cisco, 2010)

• Video views doubled from 14.8 billion to 33.2 billion between January 2009 and December 2009. 86.5% of all US Internet users watched online video during the month. The average viewer watched 187 videos and 12.7 hours of online video during the month. (Comscore, February 2010)

• A minute of video is worth 1.8 million words according to Dr. James McQuivey. (Omnivideo, January 2009)

Businesses are Implementing Online Video

• Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates Annual Benchmarking Results, 2012)

• 76% of marketers plan to add video to their sites in 2012, making it a higher priority than Facebook, Twitter, and blog integration. (Social Media Examiner, April 2012)

• Leading online retailers added video to their sites in 2009 to increase online sales. PetsUnited, the owner of 10 eCommerce sites, saw a 50% jump in average sales when shoppers made a purchase after viewing a video. (eMarketer, January 2009)

 

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